Several years ago, the only television shows on buying and selling real estate were late-night or Sunday morning agonizing, yet tantalizing, infomercials touting get-rich-quick products. These shows taught viewers that by simply buying the product, purchasing property at no- or low-cost, they could reap the financial rewards of homeownership.
Fast forward a few years and the American television audience is obsessed with shows on buying, selling and redecorating their homes—just look at the proliferation of successful national television shows focusing on these topics. From Decorating on a Dime to House Hunters—a show where you tag along and watch as a buyer looks, buys and redecorates their perfect home—real estate is a hot entertainment topic.
"Buyers are becoming very clever, and they want hard real estate news—not just fluff," says Katrina Campins, most famous for her role as a contestant on Donald Trump's show The Apprentice. Campins is also a top producing real estate professional and CEO of the real estate firm The Campins Company in Miami, Florida.
Campins is channeling her newly found fame and experience in the real estate industry as host of a new weekly network television real estate show, Today in Real Estate, to be broadcast to over 1.5 million viewers in the Miami market. She hopes to nationally syndicate the show in the future.
Real estate television shows that are specific to a particular state are also not a new format—just check out the local access shows that list homes for sale—but more states are jumping on the bandwagon with informational talk-show formats.