UWS Condo Building Removes Trump Name The Move Ends a Long Battle for Residents at 200 Riverside Boulevard

Billy Hathorn at English Wikipedia, from Wikimedia Commons

From now on, an Upper West Side condo building will no longer be called 'Trump Place.'

The New York Times reported last week that the name was removed from the facade of 200 Riverside Boulevard following a battle involving the condo owners and the Trump Organization.

The letters spelling out T-R-U-M-P P-L-A-C-E were recently taken down, and the building will now be referred to simply as 200 Riverside Boulevard.

In a recent formal poll conducted by the board, 70 percent of the owners expressed their desire to remove the sign. The name change will cost about $23,000, according to the board's estimate.

In 2000, the building entered into a licensing agreement in which it would pay $1 in perpetuity for the privilege of carrying the Trump name. But after the election of Donald Trump to the presidency, about 63 percent of the residents expressed a preference to have the name removed last year. Meanwhile, an attorney for the Trump Organization, Alan Garten, sent a letter to the condo board, stating that the company would initiate a lawsuit if such a move happened. 

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2 Comments

  • I feel sorry for the 37% of the owners who unlike their neighbors voted against the loss of value and breach of contract. Trump Organization will rightfully win the lawsuit if it encounters a non-ideological judge - a rare species in the New York judicial system.
  • Nope. Trump name is now synonymous with dishonorable behavior around the world. International buyers will veer away from it and the concern about legal exposure given the risk of prosecution based on the emoluments clause is not to be taken lightly. It's the right move from a value perspective. No one wants Enron energy management anymore either.