Inwood Development May Finally Become a Reality 4650 Broadway Has Changed Hands in the Last 13 Years

A rendering of Hello Broadway (KAF Communications)

Upper Manhattan, particularly the neighborhoods of Washington Heights and Inwood, continues to be Manhattan’s last frontier for residential development. With a relative abundance of residential-zoned building sites and excellent subway access to midtown (a 15-30 commute to Columbus Circle), those seeking a Manhattan address at an affordable price flock to the area. Now a site at 4650 Broadway in lower Inwood is looking to capitalize on Upper Manhattan's attractiveness to potential residents. 

Hello Living, a Brooklyn-based developer, recently acquired the site for $55 million.  According to a press release from November, Hello Living plans to build a mixed-use development containing 272 residential units, a 140,000-square-foot community facility,  and 49,000 square feet of commercial space. Thirty percent of the units--approximately 82 units--will be part of the Affordable New York Housing Program initiated under New York Gov. Andrew Cuomo in 2017. It is not known at this time if the residential portion of the project, now called Hello Broadway, will be rental or condominium.   

Eli Karp, Founder and CEO of Hello Living, said about the firm's recent acquisition in a statement: “We are thrilled to embark on our first project in the sought-after borough of Manhattan. Hello Living is known for its trailblazing developments throughout Brooklyn, and we could not be more excited to apply the same vision to Hello Broadway in order to serve the future residents and business owners at 4650 Broadway.”

#Affordability seems to be the hashtag for 4650 Broadway’s recent history. Currently occupied by a garage in what was a former Packard auto showroom, the property was acquired in 2005 by Acadia Realty Trust, a major real estate investment trust based in White Plains, for $18.25 million in partnership with New York City-based Washington Square Partners. Acadia had planned to construct a 15-story, 335-unit residential building with 175 units of affordable housing. It would have been the first property built under New York City’s mandatory inclusionary housing program.

However, several factors halted that development. The first was the recession that began at the end of 2007 and continued to affect the real estate market until at least 2012. The second was the changing demographics of Upper Manhattan that picked up speed from 2012 onward. With the recovery of the Manhattan real estate market and skyrocketing prices further downtown, many buyers seeking space and value began looking northward in terms of both homes and rental properties. This upward pressure on both rents and apartment prices began to displace long-time residents and increase calls from community activists for #affordability (there’s that hashtag again).

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2 Comments

  • I'm not sure the author understands the full complexity of the situation here, with glib comments like "the organizers of the resistance may have shot #affordability in the foot". The issue with Acadia was the incredibly aggressive spot rezoning that they proposed. Spot rezonings are illegal, for a reason, and their attempt to nearly double the existing development rights of course ran into a buzzsaw of opposition in a neighborhood with a very consistent built footprint. The broader Inwood rezoning farther north also ran into resistance for similar reasons of poorly-planned, over-aggressive rezoning and ultimately large swaths of it had to be pulled. It is also a misstatement to try and claim that Acadia planned to build a 15 story 15-story, 335-unit building. That's just something they fantasized about, there was nothing binding them to it as this was a rezoning, not a filing for a building permit. The rezoning would have actually allowed for a considerably larger building, with vastly more as-of-right units than current zoning, even after accounting for affordable units. And in a neighborhood that is mostly rent-stabilized on pref rent leases, that was an issue for some people even if they didn't care about the 23 story (later 19) height proposed for a neighborhood of 6 story buildings. Further, under MIH, only 20% to 25% would have been required to be affordable. The whole 50% affordable was also nonbinding hogwash. Remember, Acadia was a trust looking to entitle the site and flip it for a profit - this would have been Rheingold Brewery all over again. In the end, the market moved up so much (thanks in no small part to the Inwood rezoning) that they were able to flip it without the new entitlements, so they did. While current zoning does not require affordability, in practice all developments in Upper Manhattan go for 421a, which is what is now proposed by the new owner. However, the new owner is also proposing a size building (based on the rendering) and number of units that clearly is not as-of-right (as it happens, the previous rezoning attempt rather precisely laid out what as-of-right scenario was possible) so something is off here. The new owner claims not to be pursuing a rezoning yet their numbers would require it, so what gives? Reality may be some ways off for this site yet.
  • "excellent subway access to midtown"??????