How many times have you seen a property that’s a mess and visually unappealing with so much furniture and furnishings that it is impossible to see anything? There are cracks that need spackling, walls that need cleaning, and floors that should be polished. The lighting is dreary and the color questionable. There’s plenty of clutter, but no warmth, and perhaps, even a strange smell.
More often than not, potential buyers/investors will be turned off by a property that looks like this. If you ask them what they remember about it, they are uncertain. Too many colors, furniture and possessions make it difficult for people to concentrate on the property. Our eyes tire very quickly; the more we see in a room, the less we can process—it’s called stimulus overload. When there is too much to see, we don’t see anything.
Selling or buying a property is possibly one of the biggest investments anyone could make. How the property is presented and perceived should be given as much importance and consideration as any consumer product on the market.
No matter what is happening to the real estate market, when you want to sell your home, there are two simple rules to follow to assure a quick sale: price it well, and make it look amazing. Whatever the asking price, its appearance needs to be flawless.
One of the costliest mistakes made by home sellers, and even inexperienced real estate agents, is to ignore the visual psychology involved in gaining a buyer’s immediate attention. Potential buyers become interested in a property when they walk in and feel, “I could live here.” They imagine it as their home.