Asbury's Spark New Condo-Hotel to Bring High-End Luxury to Legendary N.J. Beach Town

Rendering of Asbury Ocean Club (Binyan Studios)

From the rollicking days of Bruce Springsteen and the E Street Band at the Stone Pony to the desolate boardwalk scenes in Darren Aronofsky's 2008 film The Wrestler, to today's thriving beachfront escape with a vibrant LGBTQ scene, New Jersey’s Asbury Park has witnessed several transformations over the past few decades. But the upswing on which the seaside city has found itself of late looks to continue, with news of a high-end condo-hotel project that may well be the most luxurious development yet to hit the Shore.

As part of a multibillion-dollar, 10-year plan, developer iStar will attempt to court the jetset crowd with the Asbury Ocean Club, a 17-story tower housing 54 hotel rooms and 130 condo units. Amenities will include a workout room, spa, garden pavilion, outdoor lounge with fireplace, and 65-foot pool with an adjacent full-service bar and grill.

The project was designed by the Manhattan-based Handel Architects, the firm behind the Millennium Tower in Boston and the National September 11 Memorial and Museum in New York City. According to the company's website, the Asbury Ocean Club will be “an homage to the beach house vernacular – simple materials, open, light, and airy.”

Handel worked with Anda Andrei Design on the interiors, which will “feature all-Miele kitchen appliances, white lacquered custom cabinetry by Spazzi of Italy, wide-plank, bleached white oak engineered hardwood flooring, engineered stone countertops, Hansgrohe kitchen and bath fixtures, polished porcelain Marvel Calacatta walls in bathrooms, and walk-in rain showers.”

As for the units’ prices, one-bedrooms will start at $900,000, while one of the two ocean-facing penthouses will run the lucky buyer a cool $6 million. The project is currently under construction.

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