Rockefeller Group to Make Manhattan Residential Debut Developer Behind Rockefeller Center Launches Sales for New Condo Property

Rendering of Rose Hill (credit: Rockefeller Group)

The Rockefellers famously built the iconic Center in Midtown Manhattan that bears their name – most likely recognizable to young people as the setting for the TV sitcom 30 Rock – in the 1930s.

Its family legacy also lives on via the Rockefeller Group, a development company that works mainly on commercial projects (ironically, it no longer employs any actual Rockefellers). The organization had not made its presence felt in New York of late since co-developing a Seventh Avenue office building in 2001,

But the Rockefeller Group is now making its first foray into the Manhattan residential market via Rose Hill, a 123-unit condo development at 30 East 29th Street that launched sales in late May, The New York Times previously reported.

The 45-story building will feature an Art Deco motif with a bronze-coated facade and chevrons that pay homage to popular styles from the era when Rockefeller Center was completed.

Once construction is complete, the condo tower will measure 605 feet in height. Its apartments range from studios to four-bedrooms starting at $1.2 million. Among its features are high ceilings and Miele appliances, and some will have their own private terraces. Building amenities include an indoor pool, fitness center, a private lobby bar, and a communal terrace on the 37th floor.


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